Personal Info
Dr. Monirul Hasan Masum
Associate Professor, Department of Business Administration
Additional Director, IQAC
Contact Info
Email: masum@isu.ac.bd
Telephone: +8809613737373, Ext. 233
Mr. Monirul Hasan Masum completed his BBA and MBA in Marketing from IBA-
Jahangirnagar University and is currently continuing his PhD there. In
MBA, he stood first in order of merit and was awarded with two gold
medals “Dr. Surat Ali Khan Gold Medal” and “Shorfuddin Ahmed Gold Medal”
for outstanding performance which were presented directly by the
Honorable President of the People’s Republic of Bangladesh. He served as
a full-time faculty member (Lecturer & Assistant Professor) in
different private universities for more than 15 years. Beside this, he
worked as a guest faculty member in different private and public
universities including the Department of Marketing, Jahangirnagar
University for more than 3 years. He also occupied different
administrative positions like head of the department, Additional
Director -IQAC, Deputy director- iHub, Additional Director- Research
Center/ Research Cell, Member, Sexual Harassment Complain Committee,
etc. He was the founder of different Clubs like Business club, Sports
Club, Debating Society and Social Welfare Club etc. in different private
universities where he worked.
- Masum, M. H. & Amin, R. (2016). Customer Satisfaction Analysis on Museums in the Perspective of ‘Flower of Service’ Model: An Empirical Study on Selected Museums of Dhaka City. BUBT Journal, 6, 14-41, ISSN: 2072-7542.
- Hossain, M. M., S.M. Nasim Azad, S. M. N., Parveen, R. & Masum, M. H. (2014). Effect of Advertisement on Purchasing Energy Drink in Dhaka City of Bangladesh. European Journal of Business and Management, 6(7), 1-11, ISSN (Paper): 2222-1905, ISSN (Online): 2222-2839.
- Masum, M. H., Maniruzzaman & Ahmad, F. (2013). Effectiveness of Branding in the Perspective of Private Television Channel in Bangladesh. The Business Review, 2(1&2), 93-114 ISSN: 1996-3637.
- Masum, M. H., Faruky, K. N. & Amin, R. (2012). Green Marketing for Agricultural Products Offered by Super Shops in Bangladesh. World Journal of Social Sciences, 2(5), 161-183, ISSN: 1838-3785.
- Masum, M. H. & Maniruzzaman (2010). Identifying and Comparing Brand Performances of different IPG (Image and Printing Group) Brands in Bangladesh through Perceptual Mapping. BUBT Journal, 3, 1-22, ISSN: 2072-7542.
- Masum, M. H., Azad, M. A. A., Alam, G. M. & Rafiq, S. S. (2008). Identifying and Comparing different brand elements in respect to recalling capability of the consumers of toothpaste in Bangladesh. BUBT Journal, 1, 39- 60, ISSN: 2072-7542.
- Ahmed, B., Kabir, N., Nargis, M. & Masum, M. H. (2007). Cultural Resource Management in an urban periphery: A case study on the scheme of implementing planning integration & community participation in Savar. Pratnattava, Journal of the Department of Archaeology, Jahangirnagar University, 13, 63-72, ISSN: 1560- 7593.
- Ahmed, B., Masum, M. H., Nargis, M. & Kabir, N. (2006). Introducing KAP study in the perspective of cultural resources management of Savar region: Toward a new interdisciplinary approach. Pratnattava, Journal of the Department of Archaeology, Jahangirnagar University, 12, 51-62, ISSN: 1560- 7593.
- Masum, M. H. (2016). Introduction to SPSS. Reading Material of 4th Intensive Training Program on Applied Research Methodology (ITPARM-4), BUBT Research Centre, 4, 423 – 441.
- Masum, M. H. (2016). Introduction to SPSS. Reading Material of 3rd Intensive Training Program on Applied Research Methodology (ITPARM-3), BUBT Research Centre, 3, 419 – 438.
- Masum, M. H. (2015). Introduction to SPSS. Reading Material of 2nd Intensive Training Program on Applied Research Methodology (ITPARM-2), BUBT Research Centre, 2, 316 – 334.
- Masum, M. H. (2015). Introduction to SPSS. Reading Material of 1st Intensive Training Program on Applied Research Methodology (ITPARM-1), BUBT Research Centre, 1, 125 – 153.
- Services Marketing
- Green Marketing
- Museum Marketing
- Branding
- Neuro Marketing
- Social Marketing
- Electronic Banking
- Services Marketing
- Green Marketing
- Museum Marketing
- Branding
- Neuro Marketing
- Social Marketing
- Electronic Banking
