About the Program

Business plays a major role in the structure and functioning of contemporary society. Rapid changes in technology, resource allocation, structural shifts in the economy, changes in consumer preferences, global competition, and shifts in the employment market ⎯ all necessitate a better understanding of the role and nature of business in today’s society.

The BBA program provides a well-rounded scheme of business education with a focus on global business operations, emerging markets, and technology-enabled organizations. Students develop an in-depth understanding of any one of the business concentrations and learn a broad range of managerial capabilities, problem solving and communication skills.

This program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of knowledge from business and general education courses. Students will develop an appreciation and understanding of how to achieve organizational objectives in an often diverse and turbulent external environment.

Program Objectives

• Produce up-to-date, assertive and effective executives for business and non-business organizations
• Prepare students for higher studies in relevant disciplines at home and abroad.

Career with BBA Degree

This program prepares students for executive career in business and other organizations. The BBA degree is often referred to as the golden passport, since it gives its holder an edge in the job market by opening more doors of opportunity. The degree helps the graduates to fulfill the potentials for high earnings, increased responsibility, and greater personal development. The present decade has been labeled as the era of business, and business graduates.